GUARDIAN – G BEAR PROMOTION
Client: Guardian Vietnam
Creative Agency & Production: UTOPIA Creative Studio
Director: Tony Lam Hoang
G-bears of Guardian has been truly creating a craze of young people in Vietnam. Through the adorable visual and a special way to approach consumer, the series of video with funny, humorous and dynamic concept has helped this promotion campaign of GUARDIAN spread widely in the public, who “want and really want” this adorable bear.