“Do mo hoi = Thieu khoang chat”, Sponsor utilized this idea in the Sponsor Athon event. Thereby, the company organized outdoor active games for teenagers to enhance their energy. Then, they enjoyed Sponsor cans and immersed in a lively atmosphere with young DJs and singers. To be chosen as the video producer for the event, the viral video was used in many popular media such as YouTube, Zing News, 24h News and etc. We helped raise Sponsor’s brand awareness significantly through such a meaningful activation.